Produced for industry by industry, ROADBOSS’s aim is simple: to tell cracking yarns about the icons, innovators and colourful characters that form the backbone of Australia’s dynamic trucking industry!
In sharp contrast to other trucking magazines, ROADBOSS tells these inspirational stories in a style they (and the industry) deserve – using some of the country’s best story tellers and pre-eminent designers, photographers and videographers.
Published on high-quality matte paper stock and featuring top-end design and professional photography, ROADBOSS’s quarterly print magazine is packed full of entertaining and engaging stories on some truly inspiring industry icons, innovators and colourful characters.
Frequency: Quarterly
Distribution: 12,500 per issue (direct mailed)
Format: Large-format A4 (250 gsm cover/100 gsm text)
ROADBOSS’s website and social media platforms feature our big magazine stories – plus regular high-quality video from the team behind the highly successful Mighty Machines TV show.
To maximise reach and engagement, ROADBOSS’s unique content is shared across both Brisbane Truck Show and HVIA digital platforms.
Brisbane Truck Show Website Visitors: 100,000+ users (March-May 2023)
Brisbane Truck Show LinkedIn Followers: 2,413
Bribane Truck Show Facebook Page Followers: 33,000+
* As at May 31, 2023
Complementing the quarterly magazine, ROADBOSS’s monthly EDM delivers more great content about the industry’s icons, innovators, and characters, complemented by news and analysis of critical industry issues and trends from HVIA’s unrivaled team of industry experts.
Frequency: Monthly
Distribution: 40,000 per month
Average Open Rate: 40+ percent (Aug 2022-Jun 2023)
